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Welcome to the IKASI AI Insights Hub, your gateway to the latest advancements in AI-driven customer engagement! Explore game-changing insights from industry experts, covering topics like AI-powered individualized personalization; revolutionizing market strategies, transforming P&L, and enhancing customer satisfaction.

How Direct-to-Consumer Retail is Finding New Life with AI - by Mridula Saini, CRO at IKASI

February 13, 2024

The rise and challenges of direct-to-consumer (DTC) retail emphasize how the pandemic and rising advertising costs have impacted the model. Integrating artificial intelligence (AI) provides new opportunities for DTC brands to optimize marketing, understand consumer behavior, and deliver personalized experiences, ensuring their continued relevance and competitiveness in the market. Read the full article here

Navigating the Evolution: Transitioning from Traditional Analytics to AI - by Corne Nagel, Lead Data Scientist at IKASI

February 5, 2024

AI revolutionizes decision-making, predicting real-time trends and offering actionable recommendations, especially in hyper-personalization. Success hinges on data quality, infrastructure, and navigating the buy vs. build debate. Ethical AI implementation is crucial, aligning with business goals for innovation and industry impact. Read how to embark on a successful AI journey now.

Innovation on Autopilot: How Experimenting with AI Can Identify Untapped Opportunities - by Corne Nagel, Lead Data Scientist at IKASI

January 10, 2024

Read insights on the powers of AI-driven experimentation and its capabilities from a data science expert. Imagine conducting hundreds of simultaneous experiments to identify microchanges that can offer meaningful insights.  Combined with real-time analysis capabilities, this new method opens up a world of new use cases that can propel significant business growth. Read the full article.

Innovation on Autopilot: How Experimenting with AI Can Identify Untapped Opportunities - by Corne Nagel, Lead Data Scientist at IKASI

January 10, 2024

Read insights on the powers of AI-driven experimentation and its capabilities from a data science expert. Imagine conducting hundreds of simultaneous experiments to identify microchanges that can offer meaningful insights.  Combined with real-time analysis capabilities, this new method opens up a world of new use cases that can propel significant business growth. Read the full article.

Leveraging AI-Driven Dynamic Pricing to Deliver Holiday Cheer to All - by Mridula , CRO of IKASI

December 17, 2023

 Discover how AI-driven, dynamic pricing can revolutionize holiday shopping, transforming how consumers shop online. Explore the secrets behind dynamic pricing and how businesses adapt their strategies, maximizing profits while offering tailored experiences to keep customers engaged. Read the full article now

Why AI Adoption Needs a Framework of Trust - Insights by Anthony Chong, CEO of IKASI

November 15, 2023

Every level of AI—from a helpful assistant to full autonomy—has its place in various scenarios. What truly matters is the thoughtfulness behind its application and aligning the level of risks involved. Dive into IKASI CEO, Anthony Chong’s insights published in Predictive AI and remember: trust and guidance are the secret sauce to unlocking AI’s full potential while minimizing risks along the way. Read the full article now.

REINFORCEMENT LEARNING: BALANCING EXPLORATION AND EXPLOITATION - BY ANTHONY CHONG, IKASI CEO

October 10, 2023

Reinforcement Learning (RL) in machine learning rewards desirable behaviors within specific environments, fostering iterative, continuous learning and decision-making. RL’s adaptability and iterative approach make it invaluable. Understanding how RL assesses and prioritizes actions offer insights into its diverse applications across sectors, aiding businesses in achieving their specific goals. Read how RL can be leveraged in real-world scenarios such as robotics, self-driving cars, retail, and more.

The burgeoning use of AI in casino marketing - moneymaking strategies by Mridula, CRO of IKASI

September 21, 2023

Personalization matters, and businesses thrive when customers feel special. AI revolutionizes this by understanding individual preferences on a mass scale. With AI, businesses can tailor experiences by understanding individual behaviors beyond demographics. It outperforms traditional market segmentation, pinpointing specific customer preferences and predicting behaviors.  It crafts personalized offers and experiences autonomously, continuously learning and evolving without explicit programming. Read how the use of AI in casino marketing is helping to uplevel customer satisfaaction, increase spending, and enhance player lifetime value.  

Business Intelligence vs. Personalization: Why the Time Has Come to Get Hyper Personal - featuring Anthony Chong, IKASI CEO

July 23, 2023

Business Intelligence (BI) tools, once hailed for their insights, are proving insufficient in understanding individual customer complexities. While BI offered generalized insights based on aggregated data, it struggled to capture the diverse behaviors of individual customers, often leading to misleading conclusions. We’ve entered an era where modern solutions revolutionize customer analysis. Read how this shift from group insights to personalized experiences marks a significant leap in customer understanding, guiding businesses towards a more responsive and tailored approach for each unique individual. 

How to Avoid an AI Winter and Kick-start the AI Renaissance - Insights by Anthony Chong, IKASI CEO

June 20, 2023

Generative AIs like ChatGPT and Bard are amazing at creating content from minimal prompts but struggle with accuracy, limiting their practical use in solving business problems. Similar excitement over AI’s potential has happened before in history, leading to subsequent disappointments called ‘AI Winters,’ where expectations didn’t meet reality. Learn why alternative AI technologies like causal AI, understanding cause-and-effect relationships, and online learning that adapts in real-time based on conditions, are essential. Read Anthony’s article in Enterprise AI now.

Segment of One: How the AI-Driven Revolution Is Super-charging Customer Engagement - Insights by Mridula Saini, IKASI CRO

June 7, 2023

Customers today expect personalized engagement from the brands they interact with, with over 70% expecting tailored outreach. Leveraging AI technology, particularly machine learning, enables companies to understand individual behaviors and preferences, empowering them to deliver precisely targeted messages and offerings at the right moment. The ‘Segment of One’ concept, driven by AI, moves beyond traditional market segmentation, providing hyper-personalized experiences for each unique customer. AI-driven systems not only identify personalized product recommendations but continuously improve through machine learning, ensuring a deeper level of engagement with customers. As customers increasingly seek individualized experiences, AI-equipped businesses adept at understanding and catering to unique preferences are reaping rewards in customer satisfaction and loyalty. Learn how to leverage AI-driven insights for higher revenues.

Roundtable: How is AI changing gaming? - featuring Industry executives from Mindway AI, Gift&Go, WebStudio, and IKASI

May 12, 2023

Delve into the future of AI in customer engagement from Joe Hall (co-founder and co-CEO of Gift&Go), Rasmus Kjaergaard (CEO of Mindway AI), Mridula Saini (CRO at IKASI), and Olga Ivanchik (Head of WebStudio for Softswiss). Industry leaders discuss cutting-edge insights on how AI reshapes personalized experiences, transforms market strategies, and unlocks higher customer satisfaction. Discover the secrets behind leveraging AI for tailored interactions and explore the evolving landscape where customer desires meet innovative technology. Glean an insight or few from this roundtable discussion.