News

April 18, 2024

Businesses are navigating serious challenges caused by inflation, supply chain disruptions, retaining top talent, and access to capital. These challenges heighten the role of AI in helping businesses optimize marketing operations and prepare for economic uncertainties. Leveraging AI can result in significant efficiency and productivity gains to mitigate the impact of recessions. Read the full article here. 

March 11, 2024
The post outlines the choice companies have between in-house AI development and external solutions, highlighting pros and cons such as customization and time to market. It showcases examples where businesses have effectively used either approach or a combination to address challenges, emphasizing the need to adapt AI strategies to stay ahead continuously. Read the full article here. 

February 13, 2024

The rise and challenges of direct-to-consumer (DTC) retail emphasize how the pandemic and rising advertising costs have impacted the model. Integrating artificial intelligence (AI) provides new opportunities for DTC brands to optimize marketing, understand consumer behavior, and deliver personalized experiences, ensuring their continued relevance and competitiveness in the market. Read the full article here. 

February 5, 2024

AI revolutionizes decision-making, predicting real-time trends and offering actionable recommendations, especially in hyper-personalization. Success hinges on data quality, infrastructure, and navigating the buy vs. build debate. Ethical AI implementation is crucial, aligning with business goals for innovation and industry impact. Read how to embark on a successful AI journey now.

January 10, 2024

Read insights on the powers of AI-driven experimentation and its capabilities from a data science expert. Imagine conducting hundreds of simultaneous experiments to identify microchanges that can offer meaningful insights.  Combined with real-time analysis capabilities, this new method opens up a world of new use cases that can propel significant business growth. Read the full article.

January 10, 2024

Read insights on the powers of AI-driven experimentation and its capabilities from a data science expert. Imagine conducting hundreds of simultaneous experiments to identify microchanges that can offer meaningful insights.  Combined with real-time analysis capabilities, this new method opens up a world of new use cases that can propel significant business growth. Read the full article.

December 17, 2023

 Discover how AI-driven, dynamic pricing can revolutionize holiday shopping, transforming how consumers shop online. Explore the secrets behind dynamic pricing and how businesses adapt their strategies, maximizing profits while offering tailored experiences to keep customers engaged. Read the full article now. 

November 15, 2023

Every level of AI—from a helpful assistant to full autonomy—has its place in various scenarios. What truly matters is the thoughtfulness behind its application and aligning the level of risks involved. Dive into IKASI CEO, Anthony Chong’s insights published in Predictive AI and remember: trust and guidance are the secret sauce to unlocking AI’s full potential while minimizing risks along the way. Read the full article now.

October 10, 2023

Reinforcement Learning (RL) in machine learning rewards desirable behaviors within specific environments, fostering iterative, continuous learning and decision-making. RL’s adaptability and iterative approach make it invaluable. Understanding how RL assesses and prioritizes actions offer insights into its diverse applications across sectors, aiding businesses in achieving their specific goals. Read how RL can be leveraged in real-world scenarios such as robotics, self-driving cars, retail, and more.

September 21, 2023

Personalization matters, and businesses thrive when customers feel special. AI revolutionizes this by understanding individual preferences on a mass scale. With AI, businesses can tailor experiences by understanding individual behaviors beyond demographics. It outperforms traditional market segmentation, pinpointing specific customer preferences and predicting behaviors.  It crafts personalized offers and experiences autonomously, continuously learning and evolving without explicit programming. Read how the use of AI in casino marketing is helping to uplevel customer satisfaaction, increase spending, and enhance player lifetime value.  

July 23, 2023

Business Intelligence (BI) tools, once hailed for their insights, are proving insufficient in understanding individual customer complexities. While BI offered generalized insights based on aggregated data, it struggled to capture the diverse behaviors of individual customers, often leading to misleading conclusions. We’ve entered an era where modern solutions revolutionize customer analysis. Read how this shift from group insights to personalized experiences marks a significant leap in customer understanding, guiding businesses towards a more responsive and tailored approach for each unique individual.