IKASI News

Generative AIs like ChatGPT and Bard are amazing at creating content from minimal prompts but struggle with accuracy, limiting their practical use in solving business problems. Similar excitement over AI’s potential has happened before in history, leading to subsequent disappointments called ‘AI Winters,’ where expectations didn’t meet reality. Learn why alternative AI technologies like causal AI, understanding cause-and-effect relationships, and online learning that adapts in real-time based on conditions, are essential. Read Anthony’s article in Enterprise AI now.

Customers today expect personalized engagement from the brands they interact with, with over 70% expecting tailored outreach. Leveraging AI technology, particularly machine learning, enables companies to understand individual behaviors and preferences, empowering them to deliver precisely targeted messages and offerings at the right moment. The ‘Segment of One’ concept, driven by AI, moves beyond traditional market segmentation, providing hyper-personalized experiences for each unique customer. AI-driven systems not only identify personalized product recommendations but continuously improve through machine learning, ensuring a deeper level of engagement with customers.…

Delve into the future of AI in customer engagement from Joe Hall (co-founder and co-CEO of Gift&Go), Rasmus Kjaergaard (CEO of Mindway AI), Mridula Saini (CRO at IKASI), and Olga Ivanchik (Head of WebStudio for Softswiss). Industry leaders discuss cutting-edge insights on how AI reshapes personalized experiences, transforms market strategies, and unlocks higher customer satisfaction. Discover the secrets behind leveraging AI for tailored interactions and explore the evolving landscape where customer desires meet innovative technology. Glean an insight or few from this roundtable discussion.