IKASI has helped casinos create individualized rewards, increasing profits by 18%-25%.
Challenges in the Casino Industry
With generalized recommendations based on limited information, other player reinvestment strategies fall flat. This results in reduced visits, loss of revenue, and churn.
Casinos are not just competing against each other but also contending with online gaming, sports betting, and other entertainment options.
IKASI identifies and mitigates potential customer churn with timely, effective, individualized offers.
IKASI helps present the best offers to the right people at the right time, resulting in more return visits and spend.
Casino Revenue Today
We talk to many casinos struggling to boost profits and frequency of visits due to outdated methods, rising marketing costs, and increased competition. Because they rely on limited data to determine player reinvestment, results are inefficient, slow, and error-prone. With the pressure to improve overall Net Theoretical (ONT) and average daily theoretical (ADT) player reinvestment, new techniques must be implemented to meet business goals.
Innovative AI without the Tech Headaches
Built and constantly improved upon since 2012, IKASI’s patented and proven causal AI revolutionizes loyalty rewards customized for each individual. With IKASI, you will boost customer retention, visits, and spending without needing a technical team or integrating technology.
More than just their names, it knows what players want in real-time. No more generic offers that don’t work!
IKASI anticipates player needs in real-time, enabling casino operators to dynamically adjust their players’ reinvestments.
Predicts individual player needs, adjusts reinvestments, and suggests tailored rewards that work.
IKASI proactively suggests tailored rewards and predicts responses to marketing offers by continuously analyzing players’ behaviors.
Engagement
IKASI makes rewards fun and interactive, and keeps players loyal and coming back.
With gamification, IKASI transforms loyalty rewards into an individualized experience. Players are motivated to earn rewards.
Casino Case Study
Growing competition from five local casinos was causing a loss of customers and revenue.
IKASI causal AI insights are continuously adjusted to the right-sized investments for individual players. Implementation took days, and results were seen in weeks. Minimal technical requirements were needed within the casino.
The Casino expanded its existing facility to accommodate its growing customer base.
- Customer trips increased to 4.7 per month.
- Net Theo win increased by 20%.
- A 2-tier offer increase for players within 65 miles brought 5-10% more players into the casino.
Want to see if IKASI can deliver the same results for your casino?
Get a FREE predicted revenue increase analysis.