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IDENTIFY THE BEST INDIVIDUALS FOR YOUR BUSINESS TO TARGET

STOP MARKETING TO THE AVERAGE CUSTOMER

BENEFITS TO MARKETERS USING THE IKASI PLATFORM

  • Optimize marketing spend by focusing on best individuals to target
  • Do not miss a potential customer because they don’t look like your target group
  • Understand predictive machine learning technology in marketing terms
  • Customize to your customers and business via an easy to use platform

Retention & Acquisition modeling using machine learning

You’ve invested in creating a database record for each of your users.  Don’t throw that knowledge away by using rough segmentation.  Learn the proper action to take on each individual based on their own data.  Our Machine Learning parses not just one or two of the most descriptive variables of your users, but the the entire constellation of data you’ve collected on them.  Individual-based marketing doesn’t ignore atypical users.

In implementing Machine Learning on your data, our software runs a battery of ML tests simultaneously.  The intelligence built into our platform selects the data approach that’s most appropriate for your data problem– so you don’t have to.

Model-building in terms marketers understand

This isn’t just a Data Science problem.  This is a Marketing Problem.  You have domain knowledge that no computer can properly capture by itself.  Only you know the business objectives your company should be focusing on, the results that are actionable by your company, and which insights matter to you.  Our software takes care of the analysis and translates it into your business terms:  so you can scale the decisions that only you can imbue.

Training and testing performed automatically

You want to see the ROI of any campaign you execute.  But the only way to ever robustly measure ROI is if you’re able to create randomized trials to test a campaign’s influence.  Designing and executing tests to measure performance is a pain.  Our software can execute those trials seamlessly in our backend if you choose to.  Even better, as the results of your campaigns come back, the successes and failures seamlessly feed back into our software to improve your recommendations.

Easy prospect scoring by dragging and dropping data

Insights are great.  But you shouldn’t have to translate insights into action to take with your clients.  Operationalize your data by creating not just insights– but individual predictions for each of your customers.  Immediately apply machine learning models to new customer data by dragging and dropping new data into the platform.

Generate lists of customers to target based upon business needs

Don’t force your team to translate “insights” into something they can use.  Our software can help you select the individuals from your population that make the biggest impact tailored to your specific business objective.  Don’t want to market to people who are 100% convert?  Focus on your fence-sitters!    These recommendations integrate directly into the system your team uses.  But this isn’t a “black box”: for each, we match the reasons for why each of these customers was selected so you can understand the logic that has been applied at scale across your entire customer base.

DISCOVER THE POWER OF INDIVIDUAL-BASED MARKETING

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